A man is known by the company he keeps, (or the company that keeps him). Owning a fancy mobile number used to bebestactever the norm and most customers retained those number out of loyalty to the number and not to the network. Mobile operators didn’t care much about the customers they had, and they were doing the customer a favor. But now they will be forced to rethink that. Kuwait is seriously considering implementation of Number portability. The MOC has been having a conference and a ministerial decision is already in place, waiting for implementation.

Number portability allows the customer to retain his number and change service providers based on his perception of quality. The competition will no longer be on billboards to show who has a better marketing budget, the competition will be in the air. The operators will have to provide better voice & data connectivity.

A man will be known by the number he keeps…