The Virgin Group has denied that it wants to buyout the Playboy Group. Hugh Hefner has apparently put Playboy012_5012playboy-bunny-posters1 on the  block after it posted a loss, due to the availability of free porn which has affected revenue.
However, realizing the value of what he has Hugh is asking for 3 times the current market capitalization of the company. The deal is for the company and not just the magazine, which means that includes Hef and the Mansion.