Vodafone, after their takeover of the Hutchison network in India, was looking for a way to rebrand itself and replace the pug which had been the face of the network.

They contracted O&M, and the outcome was ZooZoos. They were to create ads to coincide with the IPL cricket matches, and were to release one ad every day, there was a match.

These have become quite a fad in India and well, its Zoo Zoo Mania out here. The Zoo Zoos are characters with white bloated bodies and alien shaped heads. Though the ads look like animation masterpieces these are actually humans in costumes. The material was specially selected in order to prevent wrinkles and the backgrounds were kept relatively simple in grey.

My favourite ad is the one for their roaming service shown below. Youtube carries the whole portfolio. They even have their own microsite and facebook page.