The UK based budget hotel chain Travelodge, known for its overbooking policy, has become more humane and has 0,1020,843184,00introduced a travel companion for the lonely business traveler.

The Cuddillow is a pillow with arms that is designed to help the guest sleep better. The pillow which resembles a body with arms but no legs or head, helps one cuddle better than with an ordinary pillow.

Now that’s going the extra mile to make your customer feel better. Of course, you have to request this at the reception – slightly embarrassing but if it helps to take the loneliness out a business trip…why not.