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Hindustan Latex, the Indian government owned contraceptives manufacturer, has introduced a new and controversial product in the market.

The Crezendo is a contraceptive accessory, a ring (obviously not the finger type) which can be used with or without a condom. The ring is battery operated and is designed to produce vibrations. The ring is manufactured in China, and marketed by HLL along with its contraceptive range.

However, certain states have taken issue with the product stating that it is a “toy”. The government has however, is not backing down from its claim that this accessory will only encourage the use of contraceptives, thereby preventing unwanted pregnancies and deadly sexually transmitted diseases.

Wonder what Jessica Rabbit is doing on the cover.